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Identify your most profitable customers using Customer Lifetime Value

Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business.

Mining the CRM data to understand your customers

A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with meaningful and compelling value proposition. In this hyper technological world, the Customers are more informed, have more options, and have higher expectations than ever before.