Cappius Blog

Identify your most profitable customers using Customer Lifetime Value

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Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business. Therefore, modelling CLV becomes one of the most critical and challenging problem. Businesses can easily… Read more »

Cappius at HYSEA Summit, Hyderabad

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On March 23rd 2017, Cappius was selected to showcase its “Customer Insight” Platform at the HYSEA 2017 Summit in Hyderabad, India. It was quite an event, filled with great exhibition booths and presentations. Our team enjoyed the summit and solved many queries on data science and how it can digitally transform an enterprise. The Cappius… Read more »

Mining the CRM data to understand your customers

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A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with meaningful and compelling value proposition. In this hyper technological world, the Customers are more informed, have more options, and have higher expectations than ever before. Hence, the more you know about your customers, the more effective your… Read more »

Can Machines Predict Sales?

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In any CRM system, when an opportunity is first created, it is hard to estimate the probability of winning, based on the initial data and limited prospecting. The prediction accuracy improves as the deal progresses through various stages of the sales process. It is also a challenging to predict estimated time to close a deal…. Read more »

Customers – Understand and Engage them!

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“The easiest way to grow your customers is not to lose them” is a conventional business wisdom. This hypothesis is validated and re-validated by several studies. Customer retention is how well the customers STAY and STAY ENGAGED with the organisation or with specific products and services. Managing customer retention rate is an incredibly important part… Read more »

Evolving HR Policies in growing startups

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A startup is an experiment set out to turn a novel idea into a commercial success. But, its very nature, the teams are small and people are risk taking, creative and hardworking people.  A successful startup can very quickly have to transform to a big enterprise. Irrespective of the size of the team, function of… Read more »

Marketing Campaigns Leveraging Segmentation

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There are two key goals for a successful customer segmentation strategy. The first is having the insight into your customer data (by segmenting customers) and the second is having the ability to use these segments to power marketing campaigns. Customer segmentation should translate into outcome driven actions for marketing. We know that repeat customers are the… Read more »

Rule based segmentation in e-commerce

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There are many ways of segmenting e-commerce customers to target them with a suitable campaign to drive benefits.  Each segmentation strategy is driven by a different goal.  Few sample segmentation strategies are outlined below: Based on Order Status: Here we segment customers based on their Order status. Segmenting them will help determining incentive strategy. First-time… Read more »

Benefits of Customer Segmentation in e-Commerce

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In e-commerce, customer segmentation refers to the usage of customer data to divide customers into groups that share the same behavior and characteristics such as gender, taste or shopping patterns, interests, and more.   Segmenting customer base helps in better understanding the customers and thus personalizing marketing and communication for each segment. This is very… Read more »

Reducing Shopping Cart Abandonment

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Shopping cart abandonment is when shoppers visit a store and add items to their cart but leave without purchasing the products. This is a challenging aspect of running an e-commerce site online, as lot of prospective sales are lost due to this. Research indicates that about 68% customers to an e-commerce site leave without purchasing… Read more »